We developed this guide to give you a clear, calm overview of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you manage a website, social channel, or review platform in Belgium, this is the starting point for understanding the framework, the legal framework, and the practical steps involved in joining our network.
Understanding the Casino Affiliate Program
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a commission when your referred visitors take a particular action. It is a performance-based relationship rather than a fixed-fee advertising buy.
The basic principle relies on transparent attribution. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system attributes the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides follow the rules and the local regulatory environment.
Data Security and the Affiliate Relationship
The GDPR covers everything we carry out with our Belgian partners. As an affiliate, you act as a independent data controller for the information you obtain on your own platform. We serve as a controller for the player data we manage once a user registers on Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you observe that a player joined and funded on a certain date, but you do not receive their name, email, or payment details. This division respects player privacy and complies with the GDPR principle of data minimization.
You must have your own transparent privacy policy on your platform that explains how you deal with cookies, tracking, and any personal data you obtain. It should also mention that your site features affiliate links pointing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
Commission Conditions and Settlement Schedule
Our commission model is structured to be consistent even in a market with tight regulation. We determine commissions on the 1st of each month for the prior calendar month. Reports become available in your dashboard instantly after calculation, so you never have to wait for manual reports.
Payments are settled within 15 days of statement generation. We support bank transfers to Belgian IBAN bank accounts as the primary method. The minimum payout threshold is set at €100, and if your total balance falls below that amount, we roll it ahead to the next payment cycle automatically.
Our commission rate is tiered based on the count of new depositing players referred each month. As your referred customer base grows, your commission rate increases across established tiers. This system rewards regular, valuable referrals rather than random peaks in low-intent traffic.
- Commissions are calculated on net gaming revenue after winnings, bonuses, and chargebacks are deducted.
- Settlement currency is euros, with no exchange fees charged for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is necessary before a payout is made each cycle.
The Way the Kong Casino Program Works across Belgium
Belgium runs a stringent licensing regime supervised by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This means our affiliate program is constructed on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you obtain entry to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you referred. We do not offer cost-per-acquisition arrangements, as our focus stays on long-term player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We implemented this feature so that a single big win does not weigh down your future commissions indefinitely.
Tracking and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also employ a last-click attribution model, which means the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is verified regularly to maintain accuracy. We record every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Keeping a Long-Term Partnership
A lasting affiliate relationship hinges on mutual respect and consistent visibility. We urge partners to post regular, pertinent content rather than leaving links stay on stale pages. Fresh material assists not just your search rankings but also shows to us that you remain actively participating with the program.
We assess all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may suspend your links and request a check-in. This is not penal; we simply want to understand whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and shifting player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adjust your content strategy and remain compliant as rules around advertising and player protection develop.
Should you choose to leave the program, you can end your account with 30 days’ notice. Commissions accrued up to the closure date are settled in the next regular payment cycle, given they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.
What We Require from Our Belgian Partners
We carefully choose who promotes Kong Casino. Our preferred partner knows the Belgian gambling landscape and manages a platform that engages adults who are currently seeking online casino entertainment. We do not accept partners who rely on aggressive pop-up advertising or misleading pre-sell pages.
We expect you to maintain your content truthful and up to date. If we update a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a fair timeframe. Stale offers create confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication matters to us. We assign an affiliate manager to every approved Belgian partner. This person can answer questions about promotional restrictions, give performance feedback, and alert you to upcoming campaigns. You are by no means kept in the dark whether a piece of content will be approved.
Promotional Methods We Allow
Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to present factual information while smoothly integrating your affiliate links in a way that adds value for readers.
Online platform promotion is allowed on condition your channel targets an mature audience. Paid social ads require additional review, as platforms like Facebook enforce their own gambling ad limitations. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Basis for Termination
Spam email promotion is severely banned, as is any attempt to hijack traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Infringements of these policies culminate in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is especially strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written approval. We enforce this to protect organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Regulatory Duties for Belgian Partners
Working as an affiliate in Belgium requires you must follow several layers of regulation. The Belgian Gaming Act establishes the basis, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We ask every partner to grasp these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that contains affiliate links. Belgian consumer law mandates that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” located near the content fulfills this requirement in most cases.
You are also forbidden from aiming at individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid drawing in minors. We supply age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Advertising Content Restrictions
Belgian regulations ban misleading claims about winning probabilities or suggesting that gambling fixes financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that downplay excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still follow the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically entails linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to position this within a dedicated section, not tucked away in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law requires that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
Ways to Join Our Affiliate Program
This application process is straightforward but thorough. We evaluate every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We begin with a short online application form available from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team checks the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything meets our criteria, we send your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
- Obtain your unique affiliate ID, establish your dashboard, and begin using approved tracking links in your content.
Materials Accessible for Accepted Affiliates
Once approved, you receive our exclusive affiliate resource library. This includes banners, text links, game screenshots, and compliance-approved copy snippets in Dutch and French. We allocate resources to these materials so you devote less time making assets and more time engaging with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence helps you adapt your content to what actually appeals to Belgian players you introduce to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions address practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without using aggressive tactics.
- Certified media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We developed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is accessible from the moment your account becomes active, and we continuously enhance our resources based on partner feedback.